Here at BUILT, we help countless tradesmen every year to get found online. Our tradesmen-specific website and SEO packages have been designed with our customers in mind and we’re driven by results.
Heating Engineer Case Study
A large proportion of our customer base is made up of heating engineers, so we thought we’d give you a closer look into the work we do for one of those customers who is subscribed to our 3Phase package and what sort of results they’ve seen due to our work! The following content are results from the month of September 2023.
Nottingham Boiler Solutions
Nottingham Boiler Solutions subscribed to our 3Phase package looking to increase the number of leads they generate through their website. As we know, the higher up your website shows in the Google Search Results Pages, the more clicks you’re likely to receive and the more potential customers you’ll have visiting your website.
One of the most important factors that must be considered when it comes to SEO ranking factors is choice of keyword. It’s well-known that long-tail keywords are easier to rank for than more general short-tail keywords, and so if you choose to try and rank for the latter, you should expect competition to be tough and for the results to take a lot longer. That’s why we recommend focusing on 3 main services that you offer in 3 main smaller locations to help your chances of ranking highly. Choosing to rank for the whole of Nottingham for example, might not be wise as you would be competing with every other heating engineer in the whole city, but if you choose to focus on a range of smaller towns and cities, you’ll significantly increase your chances of appearing higher up in the search results.
You can see this by looking at the following screenshot from Nottingham Boiler Solutions SEO report from September:
Rather than ranking most for ‘boiler service nottingham’ for example, the top five results all contain the name of a smaller town.
Nottingham Boiler Solutions are a great example of a customer who have greatly benefitted from our SEO services! For all of the keywords in the above screenshot, the rankings are all below ’10’, meaning the results are all on the first page of Google’s Search Results Pages and will automatically be clicked on by a higher proportion of potential customers.
While around half of the keywords we’re trying to rank for appear in the top ten, the other half are within the top 30. This isn’t exactly where we’d like to be, but it’s important to remember that SEO is an ongoing and constantly-evolving process that changes alongside Google’s algorithms. What’s important is to keep your content focused, specific and relevant to your trade. That’s why we’ve tailored our SEO package for tradesmen like heating engineers so you can sit back while we do the hard work for you!
SEO results won’t happen overnight…
We usually tell our customers that it can take at the very least, 3-6 months for the results of SEO to start becoming apparent. It can vary from business to business and industry to industry, as differences in keyword competition can vary. However, while it does take time for SEO to come into effect, it’s one of the best long-term online marketing investments you can get involved in. Once you’ve built your website’s authority up over time, you’ll be in good stead to help maximise the leads your business generates online.
Contact an SEO specialist
Our team here at BUILT are experts in SEO specifically for tradesmen, so don’t worry if this all sounds a bit confusing! Get in touch with a member of our friendly team who will explain to you how we can use our knowledge and expertise in providing results to generate your trade business with the leads it deserves!