Social media post ideas to grow your business

6 Effective Facebook Post Examples for Plumbing and Heating Businesses

Social media marketing can be challenging for trade businesses. To help you create engaging content, we've analysed six successful Facebook posts from plumbing and heating companies. Use these real examples to inspire your social media strategy.

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Understanding Facebook Post Types

Before diving into the examples, it's helpful to understand the three main categories of posts:

1. Educational Content: Posts that teach or inform your audience
2. Promotional Content: Posts that market your services or offers
3. Engagement Content: Posts that build relationships with your audience

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1. Share Helpful Advice

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Example from Heat Geek

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Heat Geek demonstrates how to provide value through educational content. They shared a YouTube video titled "11 Easy Ways To Reduce Your Energy Bills | SAVE UP TO 51%!", offering practical advice for homeowners.

Why it works:

• Addresses a common customer concern (high energy bills)
• Provides immediate value to followers
• Positions the business as an expert
• Encourages sharing and saves for later reference
• Links to detailed video content for those wanting more information

Implementation tips:

• Focus on seasonal topics (energy savings in winter, cooling tips in summer)
• Use clear, non-technical language
• Include specific numbers or percentages to grab attention
• Add a clear call-to-action for more detailed information

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2. Offer How-To Guidance

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Example from M Spencer Plumbing & Heating Ltd

M Spencer created an engaging post about boiler resets: "Having difficulty resetting your boiler? 🤔 Take a look at our comprehensive guide, where we provide step-by-step instructions to help you restore warmth and comfort in your home 🔥"

Why it works:

• Solves a common customer problem
• Uses emojis effectively to break up text
• Offers immediate value
• Demonstrates expertise
• Builds trust through helpful advice

Implementation tips:

• Choose common issues that customers face
• Keep instructions clear and simple
• Include safety warnings where necessary
• Add visuals to support written instructions
• End with a call-to-action for professional help if needed

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3. Promote Special Offers

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Example from Chalmers Plumbing & Heating

Chalmers effectively promoted their December boiler offer: "Hi all, We just wanted to remind you all that our December boiler offer is still live. These are the best prices we have offered in years with a massive saving of upto £300 🤩."

They included multiple contact methods:

• Phone: 0141 374 0274
• WhatsApp: 07580020343
• Email: info@chalmersplumbing.co.uk

Why it works:

• Clear pricing and savings
• Creates urgency with a time limit
• Multiple contact options
• Friendly, conversational tone
• Uses emojis to add visual interest

Implementation tips:

• State the offer clearly and prominently
• Include specific savings amounts
• Set a clear deadline
• Make it easy to get in touch
• Use social proof (e.g., "our most popular offer")

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4. Launch New Services

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Example from Enflame Heating and Plumbing

Enflame introduced their service plans with a clear value proposition: "Ensure your boiler is always running smoothly with our affordable service plans, starting at just £8.99 per month."

Why it works:

• Emphasises affordability with specific pricing
• Highlights key benefits
• Addresses common customer pain points
• Clear call-to-action
• Simple sign-up process mentioned

Implementation tips:

• Lead with the benefit to customers
• Break down complex services into simple terms
• Include pricing if competitive
• Explain what's included
• Address potential concerns upfront

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5. Share Team News

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Example from Afterglow Plumbing & Heating Limited

Afterglow shared a personal moment: "Wishing my right hand man and afterglows apprentice of the year for two years running (even though his the only apprentice) a happy 18th birthday"

Why it works:

• Shows the human side of the business
• Includes humour
• Celebrates team achievements
• Demonstrates investment in staff development
• Creates emotional connection with audience

Implementation tips:

• Share team milestones and achievements
• Include photos when possible
• Keep the tone light and personal
• Highlight training and development
• Show company culture

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6. Highlight Customer Reviews

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Example from Pipeline Plumbing Services Ltd

Pipeline effectively showcased their reputation: "We're thrilled to share some great reviews from satisfied customers! ⭐ At Pipeline Plumbing Services Ltd, we pride ourselves on delivering first-class service and professional work."

Why it works:

• Provides social proof
• Builds trust with potential customers
• Shows appreciation for customer feedback
• Demonstrates consistent quality service
• Links to more reviews for verification

Implementation tips:

• Share reviews regularly but not too frequently
• Include specific details from the review
• Thank customers for their feedback
• Use star ratings when available
• Link to your review platform for more testimonials

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Best Practices for Facebook Posts

1. Posting Frequency

• Aim for posting as frequently and consistently as possible
• Post during peak hours (typically 9am-3pm on weekdays)
• Space out different types of content

2. Content Mix

• 40% educational content
• 30% promotional content
• 30% engagement content

3. Visual Elements

• Use high-quality images
• Include relevant emojis
• Create branded templates
• Use video when possible
• Ensure all visuals are clear on mobile

4. Writing Style

• Keep language simple and clear
• Use short paragraphs
• Include calls-to-action (e.g. give us a call today)
• Maintain professional tone
• Be consistent with brand voice

5. Engagement

• Respond to comments promptly
• Answer messages within 24 hours
• Like and share relevant content
• Join local community groups
• Engage with other local businesses

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Measuring Success

Track these key metrics to evaluate your Facebook performance:

1. Reach: Number of unique users who see your posts
2. Engagement: Likes, comments, and shares
3. Click-through rate: Number of users who click your links
4. Lead generation: Enquiries received through Facebook
5. Response rate: How quickly you reply to messages

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Common Mistakes to Avoid

1. Over-promoting services without providing value
2. Inconsistent posting schedule
3. Ignoring comments or messages
4. Poor quality images or videos
5. Too much technical jargon
6. Not tracking performance metrics

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Final Tips

• Create a content calendar to plan posts
• Build a library of photos and content
• Use Facebook's scheduling feature
• Keep track of successful posts
• Test different post types and times
• Stay updated with Facebook features

Remember, successful Facebook marketing requires consistency and engagement. Use these examples as inspiration, but adapt them to fit your business's unique voice and audience