Local Search · monthly local SEO

Be the first name they find

Someone five minutes from your van just searched “plumber near me”. They saw three names and called one. If you weren’t in that top three, that job’s gone. Local Search is the monthly work that gets you up Google Maps and keeps you there, so more of the right calls land on your phone.

Get found locally Already a Member? You've got the basics

plumber near me

Your Business

★★★★★4.9 (52 reviews)

Smith & Sons Plumbing

★★★★☆4.2 (18)

QuickFix Plumbing

★★★★☆3.8 (7)

Trusted by over 800 trades across the UK

Google Maps · "heating engineer near me"

JR Heating Solutions

★★★★☆ 4.5

HeatPro Services

★★★★☆ 4.2

AllFix Boilers

★★★★☆ 3.9

Your business isn't showing

The problem

Someone nearby just searched for your trade

They found three names. Yours wasn’t one of them. That customer’s gone. They’ve already called someone else, maybe someone who does half the quality work you do.

It's not about being the best. It's about being found.

The numbers

Why showing up locally matters

The data doesn't lie. If you're not in the top 3 on Google Maps, you're losing work every single day.

46%

of all Google searches have local intent

76%

of people who search nearby visit a business within a day

70%

of clicks go to the top 3 Google Maps results

Results

Real trades. Real transformations.

Here's what happens when a trade business starts showing up where it matters.

cavity wall insulation south wales

Before

→

After

Avg. map rank

16.2→1.0Perfect

Cavi Clear Ltd

Insulation Contractor

South Wales, Cardiff, Swansea & Bristol

Specialist insulation contractor went from invisible on Google Maps to dominating South Wales. 4,650 profile views. 86 calls.

Phone calls from Google

18.8%

Action rate

Read the full story

boiler repairs newport

Google Maps

Enflame Heating

★★★★★5.0

Local Heating Co

★★★★☆ 4.2

Quick Boiler Fix

★★★★☆ 3.8

Newport

All #1

Telford

Shrewsbury

Top 5

Enflame Heating & Plumbing

Heating & Plumbing

Telford, Newport & Shrewsbury

From limited visibility to dominating three towns across Shropshire. 5,400 profile views. 164 calls straight from Google.

164

Phone calls from Google

Keywords in Top 10

Read the full story

boiler services porth

Keyword Desk Mob Map

boiler servicing porth#1#1#2

boiler repairs porth#1#1#2

heating services porth#1#1#2

boiler services porth#1#1#2

boiler installations porth#1#1#2

heating engineers porth#1#1#2

Home market sweep

6/6 at #1

Green Flame Plumbing & Heating

Plumbing & Heating

Porth, Talbot Green & Llantrisant

Total domination of the Rhondda Valley. #1 for every keyword, and now expanding into two new towns.

New markets opened

Local Finder for all Porth terms

Read the full story

boiler services rossendale

Jun

Aug

Oct

Dec

Feb

#2-5

#6-10

#11-20

#21-50

#51+

Top 5

2 → 9

Top 10

4 → 17

15.2% action rate

JS Gas & Oil Ltd

Heating & Oil

Rossendale, Burnley & Rochdale

From a handful of rankings to dominating Rossendale and breaking into Burnley. 17 keywords in the top 10 in just 6 months.

Local Finder #1 positions

15.2%

Action rate

Read the full story

heat pump installation near me

🔥

Gas Boilers

Bognor Regis

Chichester

4 × #1 in area

🌿

Heat Pumps

Avg. map rank

6.2→3.1

+50%

improvement

8,070 views126 calls

Dual specialist

Sussex Heating Care

Heating & Heat Pumps

Bognor Regis, Chichester & Littlehampton

Dominating Bognor Regis, breaking into Chichester, and leading the heat pump market before the competition catches up. 8,070 views. 126 calls.

50%

Heat pump grid improvement

Local Finder #1 positions

Read the full story

What we actually do

We make you the first name they find

Plain English. No jargon. Here's how we get you showing up when nearby customers search for your trade.

Your Google listing, working harder than you

We set up and manage your Google Business Profile: the right categories, photos, descriptions, and details. So when someone searches for your trade nearby, Google puts you forward. Not your competitor.

More reviews without the awkward ask

Reviews are the number one thing that moves you up Google Maps. We set up a system that makes getting them natural. No scripts, no cringe. Just happy customers leaving honest feedback.

Your name, everywhere it matters

Google trusts businesses that show up consistently across the web. We build local citations (directories, trusted listings, and local sites) so your details match everywhere and Google ranks you higher.

We keep signalling you're active

Google ranks businesses that look alive. We keep posting, updating, and replying month after month so Google sees you're active and bumps you up.

The BUILT monthly report

Every month, you see exactly what's working

Most agencies send a report you can't read, then go quiet. We send the BUILT monthly report. Where you're showing up, how your visibility's trending, what we did this month, and what's next. Plain English, one page, straight answers. If you're a Member, it lands right inside your BUILT Office alongside everything else.

Where you rank now and how it's moving
The work we did this month, in plain words
Calls and views coming from Google
What we're doing next

Your BUILT monthly report

June 2026 · plain English, one page

Map rank, "your trade near me"

#5 → #2

▲ up 3

128

Calls from Google

3,940

Profile views

Next month

More review requests, 6 new citations, fresh photos on your profile.

“We went from nowhere on Google Maps to the top 3 in our area. The phone hasn't stopped since.”

Real BUILT member

What to expect

When will I see results?

Honest expectations, no smoke and mirrors. SEO takes a few months to build. If anyone promises you the top of Google in 30 days, walk away.

Month 1

Foundation

We audit your current visibility, fix your Google Business Profile, and set the groundwork. You'll start seeing improvements in how you appear locally.

Month 3

Momentum

Your reviews are building, your citations are live, and Google is starting to take notice. Most trades see a noticeable jump in visibility by now.

Month 6

Results

You're showing up consistently for your trade in your area. The phone rings more. Customers find you first. The investment is paying for itself.

136,634+

enquiries generated for UK trades

Reviews

Trades trust BUILT with their visibility

“100% recommend BUILT. They go above and beyond every step of the way. Never leave you high and dry like the others. Easy 5 stars.”

Greg Payne

Plumber · Aquatec Plumbing

“Top class service. Always keeping us informed, videos for guidance, and they're always thinking about what's next for the business.”

David Smith

Heating Engineer · BR6 Heating

“Nothing was too much trouble and it wasn't rushed or signed off until I was completely happy. Help is always available if I need it.”

Kenny Oxtoby

Heating Engineer · York Heating Services

“They've exceeded all expectations. Amazing value for money and they've helped with every request. Would definitely recommend.”

Kris Ewens

Gas Engineer · Ewens Energy Services

“BUILT really do cater for busy trades. They take the hard work out of what you think would be a minefield so you can get on with the job.”

Stacey Lee

Heating Engineer · SJL Heating

“Really helpful and professional. I'm very happy with the results. They went above and beyond. I'll be using them again.”

Chris Lenton

Heating Engineer · Coppertop Heating

“I would never have been able to get to the level I'm at without BUILT. I wouldn't have known where to start.”

Tony G

Tree Surgeon · Hertfordshire Trees

“The quality of work coming through now compared to before is night and day. BUILT changed the game for us.”

Jamie Potter

Heating Engineer · Elements Heating

“The results and leads I have been getting are exactly what my company is looking for. Couldn't be happier.”

Rosli King

Heating & Plumbing · Enflame Heating

“They've sort of done everything for me. Stress-free, easy. I just get on with the work and the phone keeps ringing.”

Jack Potter

Carpenter · Elements Carpentry

“Our website looks incredible and we've had more enquiries in 3 months than the whole of last year. Brilliant service.”

Alex Waldron

Plumber · A&W Plumbing & Heating

“Professional, responsive, and they actually understand the trades industry. That makes all the difference.”

Andy Daughtry

Gas Engineer · AD Heating

Works great with

£99/mo + VAT

BUILT Membership

SEO Lite is part of the Membership: a website built for your trade, hands-on monthly SEO, and the BUILT Office app, all in for £99/mo + VAT. Local Search gets people looking, your website turns those visits into calls.

Learn more

Included

BUILT Office

Every lead from Google and your site flows straight into the BUILT Office app. Track enquiries, manage jobs, follow up, all from your phone. Your SEO report lives here too. Part of your Membership.

Learn more

Questions

Common questions about Local Search

What's the difference between SEO Lite and SEO Pro?+

SEO Lite is the monthly local SEO and the BUILT monthly report that's already built into your £99/mo + VAT Membership. SEO Pro is the upgrade at £149/mo + VAT. Same kind of work, just more of it: more keywords, more locations, faster results. Think of Pro as the turbo version of the SEO you've already got.

Do I have to do anything to get SEO Lite?+

Nope. If you're a BUILT Member, you've already got it. We're managing your Google Business Profile, building citations, sorting reviews, and sending your monthly report every month. Nothing to buy, nothing to set up.

How does the 12-month term on SEO Pro work?+

SEO Pro runs for an initial 12-month term, then rolls monthly. We put real work in upfront: audit, optimisation, citations, review strategy, monthly reporting. SEO takes time to build, so the first year lets that work properly land and pay off. After 12 months you can cancel with 30 days' notice. SEO Lite has no separate term, it's just part of your Membership.

Why is SEO Pro sold on a call and not online?+

Because the work's tailored to you. On a quick call we map your most profitable services and the local areas you actually want to win, so the extra effort goes where it pays. Drop us a line and we'll have a proper chat. No hard sell.

Will you guarantee me the top of Google?+

No, and be careful of anyone who does. If someone promises you the top of Google in 30 days, walk away. What we promise is the right work every month, an honest report you can read, and steady progress you can see for yourself.

Two ways to get this

SEO that's already yours, or the turbo version

Every BUILT Member already gets monthly local SEO and the BUILT monthly report, built into your £99/mo + VAT. Want to rank even faster? SEO Pro turns the dial up.

SEO Lite

Included in your £99/mo + VAT Membership

Already part of your BUILT Membership. Nothing extra to buy, nothing to do. Every month we manage your Google Business Profile, build citations, sort your reviews, keep signalling to Google you're active, and send you the BUILT monthly report. You crack on with the work.

Google Business Profile managed every month
Local citations built across trusted sites
Your reviews sorted, the natural way
We keep signalling to Google you're active
The BUILT monthly report, in plain English

Lite comes with Membership

Not a Member yet? It comes built in when you join.

Rank faster

SEO Pro

£149/mo + VAT

The turbo version of the SEO you've already got. More work, more keywords, more locations, higher impact, so you rank faster and reach further across your patch. Sold on a quick call so we can map your most profitable services and the areas you want to win.