In an increasingly digital age, having a strong online presence is becoming a key part of business success as a tradesman. While a well-designed website is undoubtedly important, it’s equally crucial to keep your website’s content fresh, relevant, and engaging. One of the most effective ways to achieve this is by adding a blog to your website. In this post, we’ll explore why posting a blog is important and how it can benefit you and your trade business.
Top 5 reasons to add blogs on your website
Here are our top five reasons why you should be posting on your website’s blog:
To boost search engine visibility
Search engines value fresh, informative content. By regularly updating your website with educational and helpful blog posts, you increase your chances of ranking higher in search engine results pages like Google (SERPs). This means more people will find your website when they search for topics related to your industry or trade.
To showcase your knowledge and expertise
Posting on your blog allows you to showcase your knowledge and expertise in your field. When you consistently provide helpful and informative content, you help to build trust and credibility with your audience. Over time, readers will see you as an authority in your trade, increasing their confidence in your products or services.
To engage your customers
Using your blog effectively allows you to connect with your old, new and potential customers. You can address any questions, concerns, and interests directly through your blog posts and you’ll help to add a personal touch to your website.
To generate leads and drive conversions
By offering valuable content, you can collect email addresses and other contact information from interested readers. This gives you a direct channel for nurturing leads and possibly converting them into future customers. Blog posts also continue to generate website traffic and leads even days, months or even years after they’ve been posted.
To keep your website fresh
An updated website is more likely to retain visitors and encourage them to return at a later date. Without fresh content, your site can become stagnant, so regular blog updates ensure that your website remains dynamic and engaging.
Advice from BUILT
A blog is a great tool that can significantly boost your online presence and conversions, improve your credibility as a business and help you connect with past and potential customers. Here at BUILT, we specialise in creating well-optimised websites for tradesmen and highly recommend you keep your blog updated to get the most out of your website.