Having a strong online presence as a tradesman is becoming more important than ever in order for you to be found by potential customers online and win yourself work. Setting up and optimising your Google Business Profile can be a crucial tool in order for you to be found by searchers local for services like the ones you offer in your local area.
5 Tips on optimising your Google Business Profile
We’ve outlined our top 5 tips on optimising your Google Business Profile to increase your online visibility and help attract more customers to your local trade business.
Ensure all your information is up-to-date
This includes everything from your business name and address to your hours of operation and website URL. It’s also important to ensure this information stays consistent with what’s displayed about your business on your website and other platforms such as directories.
Choose the right categories
On your Google Business Profile, you’ll need to choose the right categories that align with your services. Google then uses this information to match your profile to user searches, which can be vital in directing traffic towards your business.
Upload high-quality photos
Adding high-quality photos of your work and business helps to make a great first impression on customers, instilling an element of trust and personability in your relationships with potential customers. They’ll instantly be more likely to choose you over another business who has zero pictures of their work on their profile.
Collect and respond to reviews
You should always try and encourage customers to leave you reviews and you should always aim to reply to both negative and positive reviews promptly and professionally. Not only do these help the algorithm and push you up the local search rankings, but they also show potential customers that you value your customers and take great pride in the services you provide.
Posting regular updates on your profile about recent work, achievements, promotions and events helps to attract more attention and keep your profile fresh and engaging. You could tell customers about seasonal offers that you’re doing or simply give them a small snapshot of your portfolio of projects.
Advice from BUILT
Optimising your Google Business Profile is an ongoing process – the more you keep your profile up-to-date by posting regularly and making sure your business information is accurate, the better chance you have of increasing your visibility to local searchers. Here at BUILT, we help to set up your Google Business Profile as one of our services. Get in touch to see how we can help you win work online!