The world of marketing is undergoing radical change in today’s dynamic business environment, with digitisation becoming increasingly central to every industry. To keep ahead of the competition and to ensure the survival of your business, it is crucial that you, as a tradesman, understand the importance of developing your brand and reputation.
BUILT has been enhancing the online reputation of tradesmen for almost seven years, with a focus on the development of unique websites. Here are our experts’ recommendations and advice for building your brand’s image as a tradesman.
Display Your Special Skills and Expertise
In a digital world where tradespeople abound, it is critical to showcase what distinguishes you from the competition. Whether it’s your vast coverage of various regions, your willingness to work unusual hours, or your certifications, adding these distinguishing features allows you to develop a distinct reputation. Consider highlighting these important aspects on your website and social media platforms.
Becoming an expert in specific materials or demonstrating your ability to complete projects within strict deadlines can further solidify your position as a trusted tradesman. However, remember that building and maintaining your brand reputation ultimately hinges on your ability to deliver on the promises you make. Only those who are trusted, credible, and consistently reliable will win in a competitive environment.
(More: Digital marketing for trades)
The Importance of Quick Replies
As a tradesman, you are likely to receive a barrage of questions and inquiries throughout your day. Customers may contact you for more information about the services you offer, to evaluate your performance against their standards, or to receive a quote and determine whether your prices are within their price range. Regardless of the nature of the queries, responding promptly and courteously is most important.
Even if some questions appear redundant or impossible to answer, always try to provide helpful responses. If necessary, redirecting customers to another tradesman who can better serve their needs showcases professionalism and fosters a positive reputation. Prospective consumers will regard you as a trusted and dependable professional if you consistently demonstrate a willingness to assist and communicate properly. BUILT websites have a fully functional contact form, allowing your potential consumers to easily contact you.
Make a Long-lasting Positive Impression
As you develop your brand reputation, you will understand that it entails more than simply presenting a positive image of your trade and services online. It extends to going above and beyond to exceed your customers’ expectations. When completing a job, take the time to engage with your customers on a personal level.
Offer guidance on post-service care and any potential follow-up services they may require. Encourage them to share their experience and address any concerns they may have. You position yourself as a tradesman who values long-term relationships over transactions by exhibiting real concern and maintaining open lines of contact.
How to Become a Successful Tradesman
In today’s highly competitive business landscape, especially in the wake of the digital revolution, establishing yourself as a reputable tradesman can be a challenging task. To effectively promote your brand, you must combine the aforementioned tactics into your business efforts.
While developing a positive online reputation is essential, it is also critical to continually maintain and cultivate this image. Always go above and beyond what is expected when it comes to giving great service that creates a lasting impact on your consumers.
If you are a trades professional looking for website development help, BUILT creates websites for all tradesmen. We provide a variety of services. SEO, as well as Google My Business optimisation.
Request a callback to learn more about our services or to speak with a member of our team.
Allow us to assist you in developing a trustworthy and strong reputation for your trades business in order to attract more customers.