In today’s digital age, any business, including those in the trades, must have an online presence. In the past, word of mouth was a reliable way to generate leads, but that is no longer sufficient. Potential customers may be less likely to trust or even find your trade business if it is not found online. With so much competition in the market, you must stand out and make it simple for customers to find you online.
In this post, BUILT explains how trades can boost their online presence and customer acquisition efforts by employing various digital marketing strategies. One of the most important strategies is to have a well-designed website, so let’s begin there.
Build a Website
A website allows you to display your work, services, and customer testimonials. Furthermore, it serves as a digital storefront, allowing potential customers to learn about your company, contact you, and set up appointments.
It’s critical to keep your target audience in mind as you build your website. Make sure your website is easy to use, easy to navigate, and visually appealing. Include high-quality images and videos that demonstrate your expertise to highlight your work. Furthermore, including customer reviews and testimonials can help potential customers gain trust and credibility.
Do you require a website but lack the time or skills to create one? Don’t worry. We at BUILT can assist you! BUILT has over seven years of experience creating high-quality websites for tradespeople. All we need is a 10-minute conversation with you, and we’ll handle the rest, allowing you to focus on what you do best: running your business.
Search Engine Optimisation (SEO)
Search engine optimisation (SEO) is the process of optimising your website’s content in order for it to appear higher on search engine results pages (SERPs). Ranking higher on SERPs can increase the visibility of your website, resulting in more traffic, leads, and customers.
Focus on optimising your website’s content, including titles, descriptions, and headers, to improve its SEO. To ensure that your website ranks higher on SERPs, use relevant keywords that people are searching for, such as “Plasterer in [your city].” Include internal and external links to other reputable websites as well, as this can increase the authority and credibility of your website.
SEO work can be time-consuming and, if not done properly, can damage your website’s performance. Therefore, we always recommend hiring a professional to handle this strategy.
If you want to take your trade business to the next level, you should learn more about how BUILT can assist you with SEO.
Online Directories
Online directories like Google My Business, NextDoor, and Yellow Pages can help your company get noticed and generate leads. Potential customers can easily find your services when searching for trades businesses in their area if you list your business on these directories.
Furthermore, you can manage your online reputation by responding to customer reviews and engaging with your audience through online directories. It is also a clever way to drive more traffic to your website. The more ways people can access your website, the better!
Content Marketing
Content marketing includes the process of developing and delivering high-quality, informative material with the goal of educating and engaging your audience. You can show potential clients that you are an expert in your field by producing blog posts, videos, or infographics on your website. This will help you earn their trust.
Moreover, content marketing can help improve your website’s SEO by increasing its authority and providing valuable information to potential customers.
Social Media Marketing
Social media platforms such as Facebook, Instagram, Tiktok, and LinkedIn provide an excellent opportunity for trades to engage with their audience and generate more leads. By creating and sharing high-quality content on these platforms, such as photos of your work, informative blog posts, or special promotions, you can attract potential customers and build your brand.
How to generate more leads online?
Trades businesses can increase their online presence, engage with their audience, build authority and trust, and generate more leads by utilising non-paid digital strategies such as social media marketing, online directories, and content marketing. You can boost your online presence and take your business to the next level by combining these strategies with a well-designed website and SEO optimisation.
Join the 750+ trades who have worked with BUILT. We are experts in boosting the online presence of trades. We can build you a professional and beautiful website, write all your content, optimise your Google business profile, and all you need to do is request a callback.