Increasing website traffic is essential for a tradesman trying to develop their online presence and attract a greater number of potential customers. A well-optimised website is not only an online shop front, but also an effective marketing tool. In this post, we will look at seven successful strategies for increasing website traffic for tradesmen.
Our top tips to increase website traffic
1. Optimise your website for search engines (SEO)
SEO (search engine optimisation) is essential for attracting organic traffic to your website. Conducting extensive keyword research to learn what terms customers are looking for and incorporating these keywords into your website’s content, meta descriptions, and headers will help boost your website in the search engines. By also ensuring that your website is mobile-friendly and that it loads quickly will help contribute to technical SEO best practices and improved search engine rankings. We take care of this here at BUILT so you don’t have to – get in touch to find out more about our services!
2. Create high quality content
Content is king, and generating valuable, relevant content is critical to attracting and maintaining visitors. Consider launching a blog to discuss industry insights, project highlights, and customer testimonials. Share your knowledge by creating how-to guides, case studies, and useful articles. Updating your material on a regular basis not only keeps your audience engaged, but it also indicates to search engines that your website is current and authoritative.
3. Use social media to your advantage
Use social media networks to engage with your target audience and increase traffic to your website. Send out project updates, before-and-after images, and behind-the-scenes looks at your work. Respond to comments and messages to engage your audience. Social media not only functions as a means of marketing, but it also aids in the creation of a community around your business.
4. Make use of local SEO
Local visibility is essential for tradesmen. Check that your company is correctly listed on online directories such as Google My Business, Yelp, and other local platforms. Encourage happy customers to submit positive reviews, as these can have a big impact on local search rankings. To optimise your website for local searches, use location-specific keywords.
Contact us for SEO services
Here at BUILT, we provide a range of SEO services relating to the above tips to tradesmen across the UK – we’re committed to doing all the hard work so you don’t have to! To find out more about how we can help your business by setting up an SEO-optimised website, get in touch with a friendly member of our team.