In the broad digital landscape, standing out from the crowd is crucial to the success of your trade business. Local SEO (search engine optimisation) is a great way to boost your company’s growth but is frequently underestimated. Local SEO focuses on optimising a website for local search results. We’ll look at the importance of local SEO and why your website can’t afford to ignore it in this blog post.
The benefits of local SEO
Here are our top 3 reasons your website needs local SEO:
1. You can target the right audience
Local SEO’s ability to link businesses with their local audience is one of its key benefits. An effectively optimised local SEO plan ensures that your website appears prominently in search results when potential clients in your area seek items or services. For example, when it comes to tradesmen who are looking to concentrate their work within a specific radius, local SEO will be hugely beneficial in targeting the right types of customers in the right areas.
2. You’ll cater to increased mobile device use
With the increased use of smartphones, local searches are more common than ever. Users frequently use their mobile devices to seek for “near me” businesses, restaurants, or services. Local SEO optimises your website for these types of searches, making it easier for potential customers to find and engage with your business while they’re on the go.
3. Stand out against local competitors
Gaining a competitive advantage is critical in a competitive trades environment. Local SEO gives you the advantage of sticking out in local search results, allowing you to attract potential customers’ attention before they notice your competition. You establish yourself as the go-to choice in your town or local area by optimising your website for local searches.
What can I do to improve my local SEO?
Aside from investing in professional SEO services like the ones we offer here at BUILT to help you get found online, there are a number of things you can do to help improve your local SEO on your own!
Google My Business (GMB) is an essential component of local SEO. Creating and optimising your GMB listing gives important information about your business, such as location, operating hours, and customer reviews. A fully optimised GMB profile not only increases your online exposure, but it also adds confidence and reliability to your company. They’re free and easy to use and update, but we also provide our own GMB set-up package to help you out if you don’t already have one!
Online reviews are also extremely important in a potential customer’s decision-making process. Local SEO is linked to reputation management because it encourages customers to post reviews and ratings. Positive reviews not only impact potential consumers, but they also help you rank better in local search results, increasing your online visibility. Making sure you encourage your customers to leave you reviews once you’ve completed their work will really help you in the long run!
Find out how we can help you improve your local SEO
If you’re looking to grow your business online and increase your number of leads, we can help! We specialise in using local SEO best practices to maximise your chances of reaching your target audience and win you work online. Get in touch with a friendly member of our team!