What SEO tools do I need to use to help my website rank?

Tradesmen have great looking websites, but if no one visits it, it isn’t doing its job. Paying attention to how your website ranks in search engines like Google will help increase your traffic!

But don’t worry there are various tools you can use to help track how your website is performing! And easy measures you can use to help your website rank on Google. Some of these tools are free and some have a monthly subscription, but these are the tools we use to help get trades websites ranking on page one in their local area.

SEO tools can make the most tedious work easy, from saving you time from carrying our keyword and competitor analysis to providing you with monthly reports so you are able to view exactly what part of your strategy is working. We hope by listing a few to help you get started will help you gain an understanding of how your website is performing & you’ll consider adding them to your toolbox!

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SEO Toolbox for Tradesmen

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Tool #1: Ubersuggest

Using Ubersuggest is a great tool to use to help your website rank with minimal effort. It offers keyword and competitor tools that help identify what sort of keywords you need to use on your website, such as heating engineer, electrician or plumber, as well as show you how your competitors are. The greatest advantage of Ubersuggest is that it is free for you to use, helping you decide whether a keyword is worth targeting or not.

If you are looking to track your projects and use the additional tools on Ubersuggest, then there is a small monthly fee. You can find out more about Ubersuggest by heading over to their website.

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Tool #2: SE Ranking

This all in one tool does everything! From letting you add the keywords you are targeting, add who your top 5 competitors are to choosing different search engines you are trying to rank for. On top of this, you can connect your Google Analytics and Google Search Console account, so you can have the data in one place.

Once you have set up your new project, you are able to track how each keyword is performing, such as how many of them are in the top 10 positions or by how much they have dropped or increased. Connecting your Google Analytics and Search Console enables you to view data on the traffic your website is receiving, so you do not have to move from one account to another.

Unfortunately, SE Ranking does not offer SEO services to businesses like the others and comes with different plans and prices. However, SE Ranking does allow you to schedule monthly reports to be sent out to you so you are able to view the data collected on your website every month, making it the ideal tool when it comes to carrying SEO work on your website.

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Tool #3: Screaming Frog

Have you ever been told your website has technical SEO errors and wondered how you will know how to fix these?

Let us introduce you to Screaming Frog!

Screaming Frog is a tool loved by many SEO experts! The reason for this is because of how much time it saves to perform a site audit. This tool enables you to gain a better understanding of the technical side of your website, from showing you pages with duplicate content to errors that need fixing, it gives you all the insights you need for your website.

The greatest thing about this is that you are able to do all of this for FREE!

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Tool #4: Google Analytics

Okay, you’ve caught us! Even though Google Analytics is not an SEO tool, it is impossible to carry out any SEO work without it. The reason for this is that gives you SEO insights such as how many visitors you are getting, how many organic or paid visitors your website is receiving, bounce rates and traffic sources.

The data Google Analytics provides allows you to know whether your SEO efforts are paying off or not.

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Tool #5: Semrush

Similar to SE Ranking, this is another tool that offers a full suite of SEO and digital marketing tools to assist business owners with keyword research, website ranking tracking, competitor analysis, and content optimisation.

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Tool #6: Moz Local

If you decide to use this, you are able to maintain the accuracy and consistency of their company information across all platforms by managing their online local citations and business listings.

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Tool #7: Google Search Console

This tool helps tradesmen monitor their website’s performance in search results, identify technical issues, and optimize their website for better search engine visibility.

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Our Thoughts…

In the last ten years, SEO has grown into a massive field, and none of the above SEO tools would exist without the SEO specialists behind them, trying and testing them all so you can grow your business and presence online.

All these SEO tools are great to use and we recommend trying and using all of them so you can decide on which one is the best for you. We understand that you are busy and may not have time to do this, here is where we can help!

At Built, our SEO specialists have all the knowledge and training needed to help your website rank on Google. We offer more than just an SEO service, this includes social media marketing and email marketing for tradesmen, including heating engineers, plumbers, electricians, painters and decorators.

So after you have had a long day installing a boiler, building a new home or carrying out electrical service, you can let us worry about your website.