Marketing tips for tradesmen

marketing tips for tradesmen

Marketing tips for tradesmen

Marketing is important for all types of businesses, including tradesmen. Effective marketing techniques can help you reach a wider audience, attract more customers, and help grow your business whether you’re a plumber, electrician, carpenter, or any other skilled tradesman. In this blog post, we’ll look at various marketing techniques for tradesmen to help you promote your services and establish a solid customer base.

Top Marketing Tips for Tradesmen

Here are our top 7 tips for you to successfully market your business as a tradesman and help grow your customer base:

Establish an online presence

Having an internet presence is critical in today’s digital age. Make a professional website highlighting your services, portfolio, and contact information. Make sure your website is mobile-responsive for potential customers, most of whom will use smartphones to search for local services like yours.

Make use of social media

Social media networks such as Facebook, Instagram, and LinkedIn can be extremely effective tools for marketing your trade business. Share before-and-after photographs of your projects, interact with your audience, and run targeted adverts in your local area to reach new customers.

Encourage customers to leave reviews

Positive feedback and testimonials from happy customers can help you create credibility and trust with future ones. Encourage satisfied consumers to submit reviews on Google and on your website or on any other directories you may use, such as Checkatrade, Trustpilot and Which.

Network with other local tradesmen

Networking can open doors to new opportunities – to generate recommendations and extend your customer base, form alliances with other local tradesmen. For example, if you’re an electrician who has worked alongside another local construction company, use each other as marketing channels to promote your businesses!

Offer limited-time discounts or promotions

Consider offering limited-time promotions or discounts to encourage potential customers. This is especially helpful during slow seasons when you need to increase sales. For example, if you’re a heating engineer, consider offering enticing boiler installation or servicing deals during the summer!

Commit to providing excellent customer service

As we know, word-of-mouth plays a big role in bringing in work for tradesmen. Ensure you consistently deliver great customer service and your existing customers will be more likely to recommend you to potential ones!

Invest in SEO

Last, but certainly not least is the option of investing in search engine optimisation. Improve your presence in local search results by optimising your website with relevant keywords, location-specific information, and high-quality content. Google My Business is a fantastic resource for local SEO.

Find out how BUILT can help you market your business

Here at BUILT, we specialise in using SEO to help tradesmen get found online. To find out more about our services, get in touch with our team! We recommend approaching the task of marketing your business holistically. By using a range of techniques, including establishing a strong online presence, optimising your website for local SEO, leveraging social media, encouraging reviews, and implementing the other tips mentioned in this blog post, you can successfully market your trade business and attract a steady flow of customers.

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