A well-designed logo establishes trust by demonstrating your professionalism and encourages people to stay. It informs potential clients about who you are, what you do, and how you can help them. It shows those who have no prior information or experience with your company that you perform an excellent job. Here are nine logo mistakes to steer clear of.
Do Not Make These Logo Mistakes!
Here are 9 logo mistakes you should avoid…
Not Doing Your Homework
Nobody expects you to be an artist in addition to being on the tools. However, before you begin designing your logo, you must first complete your homework.
A high-quality photography logo will differ from a construction company logo, as will a freelance writer from a financial firm; if you don’t look at what your rivals are doing, you’ll lose out on both industry trends and potential design ideas for your own.
Look at what others have done before you to get a sense of where you’re going; you may get to know the logos of some of the best-performing companies in your area, or browse through a list of generic logos until you find something that appeals to you.
Looking Too Much Like Your Competitors
Whilst it is important to take inspiration from your competitors, it’s vital to not mimic your competition.
Choose unique colours, shapes, symbols, and fonts for your company. Customers will be able to recognise your business and items more easily if your logo and brand image stand out from the competitors. Customers will confuse your business with the competition if your logo looks like everyone else’s.
Whatever you do, do not be this guy – you will be viewed as a cheap knock-off!
Only Thinking About Current Trends
You’ll come across plenty of design trends while you conduct your research, and you could be tempted to include them all in your new logo. This would be a big mistake.
Within a year, trends become clichés, and the last impression you want people to have of your company is that it’s outdated. On the other hand, your company’s logo should be ageless, since a logo that seems modern conveys to your audience that your company is fresh in today’s world.
This isn’t to imply you shouldn’t follow trends; there are plenty of logo design trends that will help your logo stand out and leave a lasting impression. However, many trends disappear quickly after their short spell of fame, so before becoming trend-friendly, consider what’s a phase and what’s here to stay.
Too Much Clutter!
While surfing the universe of logo design materials, you may become connected to a colour palette or a font family – which is fantastic! They do not, however, all belong in your logo. Clutter confuses your viewers, whereas simplicity is effective.
Your company’s name or initials, an icon, one or two fonts, and three colours at most should all be included in your logo.
There is nothing more to add in your logo but maybe a phrase; don’t even think of using trademark symbols like ‘TM’ or copyright. Remember that a crowded logo will detract from the message and send people away.
Choosing Random Fonts
If your logo doesn’t have an icon, your audience will glance at (and assess) the words first.
One of the most common mistakes individuals do with their writing is to pick the first font they see without thinking about it. Fonts have significance, and you want that meaning to be communicated to your clients, whether you’re trying to convey elegance and sophistication or friendliness and accessibility.
You may also incorporate a tagline in your logo that utilises a different font than your primary text, which is also acceptable. There are, however, a variety of ways NOT to pair fonts, so familiarise yourself with fonts that belong together before settling on a team of typefaces.
Too Much Colour
The colours of your logo, like fonts, deliver a statement to your audience about your business. Even if you adore purples or browns, it isn’t a good enough justification to include them in your logo.
Whether we’re conscious of it or not, colours have their own psychology. Serenity and elegance are conveyed by blues, whereas passion and vigour are conveyed by reds, and cheerful-terrific-fun is not conveyed by blacks. This mixture must be perfect.
You should keep your colour choices to a maximum of three (such as black, white, and a third colour that stands out). A logo with too many colours will be cluttered, but one with two or three colours would be clean and sharp.
Your logo should appear on everything related to your firm, including the homepage of your website and printed materials. However, many individuals brand their logo carelessly, without considering how it appears.
Logos in the middle of a webpage, for example, as well as logos that take up the whole width of a business card, seem uncomfortable. (However, putting your logo at the top-left corner of your website, as well as in the centre of your business card, is ideal.)
Imagine your logo everywhere before you start branding it. Try out several sizes, placements, and layouts before committing to one.
Selecting the Wrong File Type
A high-quality file might mean the difference between a logo being overlooked and a logo being praised.
Once you have your logo, you’ll want to use it everywhere, which may need resizing to match the context. Sadly, pixelated pictures and JPEGs will not suffice, as scaling these files will leave your logo unreadable and worthless.
A vector file, on the other hand, allows you to enlarge your logo as many times as you like while maintaining its quality, which is very useful for printing it on products or business papers. If you ever wish to alter your logo in Adobe Illustrator or other design tools, you may utilise a vector.
Playing Around With Your Logo
After you’ve created your logo and started using it, you might be inclined to experiment with how it appears. Don’t.
You must keep to your design after you begin branding using your logo. As your audience becomes more familiar with your brand, they’ll begin to link your logo with it and search for it in the future. Not only that, but they’ll come to trust you to deliver on your promises because your logo will serve as a sign of your dependability.
So don’t start altering the colours of your logo or the typography to match the season. Trust us when we say that your audience will value consistency in the long term.
As you can see there is a lot of thought and effort that goes into a logo design. At BUILT we offer professional logo design services to give you the perfect logo to represent your trade. Get in touch with us today to see how we can help you take your trade online.