Electricians are essential service providers, and the demand for their services is ever-growing. However, in today’s digital age, it’s not enough to rely on traditional word-of-mouth referrals to get new leads. As an electrician, you need to embrace digital marketing strategies to reach potential customers in your local areas. In this article, BUILT will share five hacks you can use to get more leads.
1. Create a Website
A website is necessary for any business, including electricians. A website serves as your online storefront, where potential customers can learn more about your services, contact information, and reviews. Make certain that your website is simple to use, mobile-friendly, and contains all of the necessary information about your services. Include high-quality images and descriptions of the services you provide.
2. Local SEO
Local SEO (Search Engine Optimisation) is a marketing strategy that assists businesses in ranking higher in local search results. You want your business to appear at the top of search results when someone searches for “electricians near me” or “electricians in [your city].” To boost your local SEO, ensure your website includes relevant keywords and up-to-date contact information.
3. Create a Blog Page
Adding a blog page to your website is a great way to boost your SEO and attract new customers. Share informative articles about electrical safety, maintenance tips, and new technology on your blog. Make sure your articles are simple to read and easy to share on social media. Consistently posting new content will also improve your website’s search engine ranking.
4. Collect Reviews
Reviews play an important role in a potential customer’s decision-making process. Request that satisfied customers leave a review on your website or social media pages. Positive reviews can boost your online reputation and attract new leads. Respond to all reviews, positive or negative, to demonstrate to your customers that you value their feedback.
5. Set a Google Business Profile
A Google Business Profile is a free listing that appears on Google Search and Maps. By creating a Google Business Profile, you can provide essential information to potential customers, such as your business hours, location, and contact information. Through your Google Business Profile, you can also collect reviews and respond to customer inquiries. This will improve your local SEO and bring in more leads.
Take action now!
As an electrician, you’re probably focused on providing excellent service to your customers, so creating and optimising a website may not be your top priority. This is where we step in. Our team has over six years of experience exclusively building websites for tradespeople like you. To get started, all it takes is a 10-minute phone call. We’ll ask you a few simple questions about your company and your services, and we’ll handle the rest. Don’t let the lack of a website prevent you from reaching your full potential. Request a callback today!