How to optimise your Google Business profile

Optimising your Google Business Profile is crucial for appearing in local search results and attracting potential customers. Follow these steps to ensure your profile is fully optimised.

Step-by-Step Instructions

1. Log In to Google Business Profile:
   • Do a Google search for "Google Business".
   • Click on the second option and sign in with your Google account.
   • Once signed in, click "Edit" to access your profile.
2. Edit Your Profile:
   • Business Name: Ensure the business name matches exactly as displayed on your website and other online platforms. Avoid adding keywords; keep it consistent.
   • Business Categories: Add multiple relevant categories. Note that categories are predetermined by Google and may seem unusual or Americanised. Choose the ones that best describe your business.
   • Description: Write a detailed description. Include information about your services, why customers should choose you, and any accreditations. Avoid copying and pasting from your website or social media.
   • Opening Date: Include the date your business started.
   • Contact Information: Add your phone number(s), website, and social profiles (e.g., Facebook, TikTok).
   • Locations and Areas: If you don’t have a physical location for customer visits (i.e. a showroom), set your business to "no location" and add service areas instead. Be thorough in listing all areas you cover, including specific towns, villages, and counties.
   • Hours: Set accurate business hours. Include special hours for holidays.
3. Upload Photos:
   • Logo and Cover Photo: Upload a professional logo and a cover photo that represents your business well, such as a picture of your van or a notable project.
   • General Photos: Regularly upload photos of your work. There’s no limit, so add as many high-quality photos as possible.
4. Edit Services:
   • Under each business category, list all the services you offer. For example, if you’re a gas engineer, include services like underfloor heating, boiler installation, servicing, and repair.
   • Optionally, set service prices or starting prices and provide brief descriptions of each service.
5. Collect Reviews:
   • Click on "Ask for reviews" and use the copy button to get the link.
   • Share this link with customers who have a Google account, as they can leave reviews directly.

Best Practices

• Ensure your profile is fully filled out.
• Regularly update your profile with new photos and information.
• Collect as many reviews as possible.
• Avoid trying to outsmart Google; follow their guidelines to avoid suspension.

By following these steps and maintaining your Google Business Profile, you’ll improve your chances of ranking highly in local search results and attracting more leads.

Conclusion

Optimising your Google Business Profile is simple but essential for local SEO. Keep your profile up-to-date, complete, and genuine to maximize your business visibility. If you have any questions, feel free to reach out for assistance.