Here at BUILT, we help trades get found online. As part of your wider marketing strategy, one of the best things you can do for your website is to collect a strong set of positive customer reviews. As well as building trust in any potential customers, high numbers of reviews help your website climb up the search engines, which can be vital to getting in more leads and customers. We’ve outlined some tips on how you can increase your customer reviews in order to include them on your website and help you climb up the search engine rankings to get found online!
5 Top Tips to Increase Your Customer Reviews
Provide an exceptional, high-quality service
Above all, your service speaks for itself. Doing an excellent job and providing personable customer service will do wonders and customers will automatically be more inclined to go out of their way to leave you a positive review.
Mention your appreciation of honest feedback in person
Once you’ve completed a job for a customer, politely mention that you’d really value some feedback, and let them know where they can submit a review for your business.
Give gentle follow-up reminders
A reminder at the right time could help give your customer a gentle nudge to remember to leave you a review. If you have their email address or phone number, you could send a polite follow-up after a week or so requesting some feedback, with a direct link to where they can submit their review.
Include a polite request on your invoices
Whether you use paper or electronic invoices, including a polite request for a review could be an idea to help give your customer a gentle nudge to leave you some feedback. This could include directions as to where customers can submit their reviews, such as directly on your website or on Google etc.
Make sure to respond to every online review
When you respond to every review, whether it’s a positive or a negative one, you’re showing that as a company you truly care about your customers. This personable and friendly online practice in turn can help encourage other customers to share their own experiences of your business and increase the number of your reviews.
The more reviews, the better
Increasing the number of your online customer reviews can make a significant impact on helping your website in the search rankings. Sometimes all your customers need is a gentle reminder to submit a review, so implementing a strategy of small nudges means you can increase your chances of catching your customer at the right time.