While SEO can do wonders for your website, it’s not something that will get you results overnight. Here, we’re going to outline what factors affect SEO and how long it might take for you to see results in the search rankings.
Top factors affecting SEO
There is a long list of factors that affect SEO, and some have more of an impact than others. However, it’s vital to understand what the major ones are in order to set your expectations accordingly in regard to the timeframe of seeing results.
Quality of content
Engaging and informative copy and images are essential. Your website should contain content that’s relevant to your target audience and their search intent as well as be easy to read and understand.
You should also keep in mind that Google recognises the expertise, authority and trust you build with your website. We advise you to write content you’re qualified to talk about, in the industry you specialise in.
Google’s algorithm does not favour websites with slow loading speeds. There are tools available online to help you increase your website loading speed, but the best thing you can do for your site is make wise choices when it comes to image and file sizes.
Choice of keywords
It’s well-known that long-tail keywords are easier to rank for than more general short-tail keywords, and so if you choose to try and rank for the latter, you should expect competition to be tough and for the results to take a lot longer.
Keeping tabs on your SEO results
SEO can be a difficult thing to keep track of and measure, but there are a variety of tools and plugins online that are great to help show you what you’re doing right and where you could improve your content. Here at BUILT, we use the YOAST SEO plugin to help us with our work!
How long does SEO take to show the results you want?
We advise customers that it can take at the very least, 3-6 months for the results of SEO to start becoming apparent. It can vary from business to business and industry to industry, as differences in keyword competition can vary. However, while it does take time for SEO to come into effect, it’s one of the best long-term online marketing investments you can get involved in. It’s best to leave SEO work in the hands of an expert who specialises in the field – we appreciate it can be somewhat overwhelming!
Get in touch
Here at BUILT, we specialise in getting tradesmen found online. If you’re looking for an SEO expert to help you build your business, get in touch with us!